Mumbai: Kajeet (www.kajeet.com), the cell phone service made for kids, and Turner Broadcasting System’s Cartoon Network have announced a deal to bring mobile content from Cartoon Network to Kajeet handsets. The deal brings some of the top names in kids’ entertainment to the unique pay-as-you-go cell phone service.
"As the only cell phone service focused on super-serving kids, it makes perfect sense for us to join forces with Cartoon Network," said Kajeet CEO and founder Daniel Neal. "We think it’s important to offer kids mobile content that they love and which reflects their varied interests. Cartoon Network helps us with that goal."
Drawing from the world’s largest cartoon library, the deal with Cartoon Network will bring select mobile content from the network’s original television shows such as Ben 10: Alien Force, Chowder, The Grim Adventures of Billy & Mandy, The Powerpuff Girls and more, to Kajeet handsets. Kajeet users will be able to access the best in ringtones, wallpapers, and games from Cartoon Network through their phone’s browser.
"Mobile is an increasingly important platform to kids for entertainment purposes, and to their parents for content safety reasons," said Cartoon Network senior director of advanced platforms Ross Cox.
"A partnership with Kajeet – a cell phone service devoted specifically to kids – provides Cartoon Network with the perfect way to deliver our industry-leading content to our fans, wherever they may be, without parental worry."
The Cartoon Network deal is the latest in a series of high-profile kid-centric content partnerships for Kajeet. Since 2005, the company has signed deals with leading mobile content providers AOL, Electronic Arts, Glu Mobile, Gameloft, I-Play and Airborne Mobile.