Cathay, Sony install first CineAlta 4K√ systems in Asia

Mumbai: Cathay Cineplexes and Sony have completed the installation of CineAlta 4K√ Digital Cinema Systems, bringing the latest 4K digital cinema technology to movie-goers in Singapore.

Cathay Cineplexes at The Cathay and Cathay Cineleisre Orchard are the first to install the Sony CineAlta 4K√ Digital SRX-R220 system in Asia. The ultra-high-resolution SRX-R220 Digital Cinema Projectors combines Sony’s LMT-100 Media Block servers and LSM-100 Screen Management System and are specifically designed for digital cinema applications.

In addition to showcasing 4K digital film content, Cathay Cineplexes is also looking forward to showcasing alternative content through the CineAlta 4K√ Digital Cinema systems. Cathay Cineplexes has been showcasing alternative content and now intends to feature such screenings of ‘live’ sporting events, ‘live’ entertainment features such as the Oscars and concerts on the Sony CineAlta 4K√ SRX- R220.

"Cathay Cineplexes is continually committed to providing quality entertainment to our valued patrons so that movie-goers can immerse themselves in a superior cinematic experience," said Cathay Organization Holdings Ltd chief executive officer Suhaimi Radfdi.

"Through the deployment of the Sony’s CineAlta 4K√ Digital Cinema Systems SRX-R220 at two of our cineplexes, patrons will not only get to enjoy 4K film content but other forms of entertainment on the big screen through the pristine clarity and amazing high resolution quality of the 4K projection," Radfdi added.

"With the adoption of Sony’s digital cinema systems and solutions, we are excited that Cathay Cineplexes is bringing a diversified theatrical experience to viewers with the superb picture quality," said Business and Professional Products Asia Pacific, , a division company of Sony Electronics Asia Pacific, division managing director Kozo Tetsuya.

To demonstrate the versatility of content that can be featured on the ultra-high-resolution screens, Cathay Cineplexes has partnered PlayStation for a real-time PS3 gaming jam on the big screen. Audience members will be invited to pit their skills against a PlayStation guru – located at E2Max @ The Cathay – through the online PlayStation Network. This showcases a new platform for gaming competitions, leveraging both the high-definition nature and the real-time connectivity of the PS3.

"The PlayStation platform has always pushed the boundaries of the personal entertainment experience. Powering Cathay’s ‘big-screen gaming jam’ from a standard PS3 is testament to the high-definition experience that PS3 owners can experience in their own home. Blu-ray technology combines with the connectivity of the PlayStation Network to present a future of personal entertainment that is more immersive and engaging than ever," said Sony Computer Entertainment Hong Kong deputy general manager, marketing division James Hong.

The CineAlta 4K SRX-R220, an ultra-high-resolution projector, is designed specifically for digital cinema applications. The SXRD imaging devices used in the SRX-R220 projector make it possible to realize its 4K resolution derives from its 4096 H X 2160 V pixel matrix, which is stipulated by the Digital Cinema Initiatives, LLC (DCI). The SRX-R220 projector provides four times the resolution of 2K projectors, and improved picture quality of 35mm film projection.