Mumbai: CBS Films has named Mimi Slavin senior vice president, strategic planning & promotions, as announced by, CBS Corporation head of worldwide marketing for the new film division Debbie Miller.
In this position Slavin will oversee strategic initiatives to support the studio’s slate, and will work with Miller to form collaborative marketing relationships with the diverse portfolio of media assets within CBS. She will also be responsible for securing and maximizing third-party promotional partnerships.
Slavin comes to CBS Films from Warner Bros. Pictures, where she served as senior vice president of promotions, and spearheaded promotional partnerships and programs for numerous domestic theatrical releases including Get Smart, Happy Feet, and Superman Returns, among others. Most recently, Slavin was responsible for assembling the largest and most lucrative promotional campaign in the studio’s history for The Dark Knight. During her tenure at Warners, she formed alliances with key top tier brands such as McDonald’s, Visa, Pepsi and Comcast.
"Slavin is a highly talented marketing executive, with a proven ability to translate strategy into impressive promotional campaigns for films of every genre and size," said Miller. "Her energy and creativity, along with her extensive experience as a liaison both cross-divisionally and with outside companies, make her a perfect choice for this position."
"I am very excited to join the CBS Films team," said Slavin. "I’m impressed with their approach and look forward to working with the other CBS Corp. divisions to further cross-company integration, building on all the valuable assets, to create maximum success for all. And, of course, I am thrilled to be able to again work with Miller, with whom I was able to accomplish terrific programs, and exceptional inter-departmental cooperation, during my time in WB Theatrical."
Slavin had been with Warner Bros. since 1996, including an eight-year stint at Warner Home Video as head of promotions, spearheading promotional partnerships, overseeing retail-specific programs, and acting as the home video liaison for cross-company programs.
Prior to joining Warner Bros., Slavin was director of promotions for Twentieth Century Fox Home Entertainment, where she created partnerships for classic re-releases such as The Sound of Music and My Fair Lady, as well as for the Home Video releases of new productions.