Chrysler, Sirius extend exclusive relationship

MUMBAI: Sirius Satellite Radio and Chrysler have announced an agreement that extends Sirius’ exclusive relationship with Chrysler through September 2017. All Chrysler brands – Chrysler, Jeep and Dodge – are covered under the agreement.

Sirius is currently available in most Chrysler, Jeep and Dodge models. This agreement targets a penetration rate for Sirius factory-installed radios in greater than 70 per cent of vehicles built for the US by Chrysler. Chrysler also installs Sirius Backseat TV and Sirius Traffic in select vehicles.

“Sirius is proud to extend our exclusive relationship with Chrysler, Jeep and Dodge,” said SIRIUS CEO Mel Karmazin. “Chrysler will be selling millions of vehicles with Sirius and we look forward to a very significant number of Chrysler customers becoming part of our already very satisfied Sirius family of more than 8.3 million subscribers.”