MUMBAI: Cinedigm Digital Cinema Corp and ARC Entertainment have entered into partnership to distribute theatrical programs by the end of 2011 using the targeted and efficient distribution model digital cinema enables.
This relationship comes on the heels of a partnership between ARC and Cinedigm on two recent releases, John Carpenter’s The Ward and the Sarah Palin documentary, The Undefeated.
"We are thrilled that ARC sees the benefits of using the digital cinema backbone to release their programs to demographically and psycho-graphically targeted markets. Exhibitors will benefit from box office and concession revenues, consumers will benefit from a theatre experience and the producing community will get an outlet for programs that wouldn’t normally get a theatrical release," said Cinedigm chairman and CEO Chris McGurk.
