Cinedigm Digital Cinema & NGE to distribute YouTube’s Life In A Day documentary

MUMBAI: Cinedigm Digital Cinema Corp and National Geographic Entertainment will co-distribute the documentary Life In A Day to digital theatres across the country.

The film is directed by Oscar-winner Kevin Macdonald and executive produced by Oscar-winner Ridley Scott. A select number of the theatres will participate in a LIVE, interactive segment with the film’s creators following the special premiere screening on 24 July, the one year anniversary of the original content capture. National Geographic will release the documentary theatrically on 29 July to select theatres across the US.

Life In A Day is an extraordinary, user-generated, feature-length documentary shot on a single day – 24 July, 2010. The film’s creators invited the global YouTube community to capture this single day of their lives on camera and the world responded by submitting more than 80,000 videos to YouTube. The submissions represent over 4,500 hours of deeply personal, powerful film originating around the world from Australia to Zambia, from the heart of bustling major cities to the most remote reaches of the earth.

"Life In A Day is a wonderful opportunity to hear the voices of extraordinary people describing the world as they see it — telling us their fears and loves. I always knew this would say something fascinating about who we are as a species and what we value — but I never realized how emotionally affecting the result would be," said Macdonald.

Crafted by Macdonald, executive producer Ridley Scott, producer Liza Marshall and editor Joe Walker, Life In A Day offers a unique experience that shows with beautiful, humorous and joyful honesty, what it’s like to be alive on earth today.

Cinedigm chairman Chris McGurk added, "We are thrilled to bring this powerful and touching documentary to theatres around the country. Theatres are places where folks come together, to be together, to be moved together… and Life In A Day provides the perfect communal content."

"We saw this one-day special event on July 24th as a wonderful way to ‘premiere’ this movie prior to its more traditional theatrical release. Many locations will be able to take part in a live experience where they can interact with the filmmakers directly, asking questions and getting unique insights," said National Geographic Entertainment president Daniel Battsek.