MUMBAI: Cinedigm Digital Cinema Corp. has signed a multi-picture agreement with Olympus Pictures Distribution.
As a part of the all-digital agreement, which runs through 2015 and will include up to 15 pictures, Olympus Pictures will theatrically distribute select movies through Cinedigm’s digital distribution network. Cinedigm will provide marketing, promotion and other support for Olympus’ produced films.
Olympus’ The Narrows, which premiered at the 2008 Toronto Film festival, will be the first collaboration between the two companies and will be released by Cinedigm in 15 to 20 major markets in June 2009. Olympus’ feature Adam was just purchased at the Sundance Film Festival by Fox Searchlight to be released later in 2009.
"Cinedigm can now bring a world of new content to theatres across the country at a much lower cost, and offer targeted and scalable distribution to create theatrical windows and significant marketing opportunities for content owners. Consumer demand for independent films continues to grow and ‘The Narrows’ is a perfect example of an intelligent, well-made independent film that will find an expanded audience among mainstream theatergoers looking for a wider range of content," said Cinedigm chairman and CEO Bud Mayo.
Olympus Pictures CEO Dean Vanech added, "As theatrical release options for smaller films are decreasing, we are extremely excited to be expanding our distribution reach through Cinedigm’s national network. Their relationship with exhibitors, combined with their expertise and commitment to new marketing techniques, allows them to effectively serve movies that merit a theatrical life but may not be bought or best served by the current studio distribution system. Under Leslie Urdang’s leadership, Olympus Pictures plans to complete one to three pictures annually with a goal of theatrical distribution for all of its films."