Cineplex signs agreement with D-BOX to add its Motion Systems to 10 theatres

MUMBAI: Canada’s Cineplex Entertainment and D-BOX Technologies Inc have signed an agreement to add approximately 250 D-BOX MFX Seats to be installed in 10 theatres across Canada over the next 12 months with an option for 10 additional locations on the same terms.

"We are very proud of this agreement with Canada’s leading theatre circuit, which will provide movie-goers across the country with the opportunity to experience our unique technology. This Canadian expansion will complement D-BOX’s foray into foreign markets while increasing visibility at home. More so, this significant milestone clearly demonstrates the attractiveness of our business model driven by the growing worldwide acceptance of our technology," said D-BOX Technologies Inc president and CEO Claude Mc Master.

"Cineplex continues to look for new and exciting entertainment technologies to offer our theatre guests. D-BOX Motion Seats have been a hit with guests at our Cineplex Odeon Queensway Cinemas in Toronto and now we are pleased to extend the experience elsewhere in Canada.

D-BOX is one of a number of great entertainment experiences available in Cineplex theatres including digital projection, RealD 3D, VIP Cinemas, UltraAVX and IMAX, to name a few," said Cineplex Entertainment president and CEO Ellis Jacob. D-BOX MFX Seats move in synchronization with the action onscreen transporting movie-goers to a new level of entertainment. Guests will feel as if they are a part of the action onscreen — imagine flying along with Harry Potter as he races through the air in the midst of an action-packed Quidditch match. This unmatched, realistic and immersive experience is created with breakthrough D-BOX Motion technology where the movie is coded, frame-by-frame, to create customized motion effects resulting in subtle, refined movements that work in perfect synchronization to the action taking place onscreen. As of 19 November, three Cineplex theatres will feature D-BOX Motion Systems and will feature Warner Bros. Pictures’ Harry Potter and the Deathly Hallows: Part 1. Disney’s Tron Legacy (3D), which opens on 17 December will be the next movie available utilizing D-BOX Motion technology.