Dark Knight Blu-Ray discs fly off shelf; 1.7 million units sold

Mumbai: The Dark Knight took the world by storm on Blu-ray and DVD, breaking records for 2008. The blockbuster hit from director Christopher Nolan became an instant must-own classic with Blu-ray sales of over 1.7 million units and total DVD and Blu-ray sales of 13.5 million worldwide, including consumer sales and rental sales, in one week.

Brisk consumer sales – totaling over 10 million with one week of sales reported – are expected to continue through the holiday season. The Dark Knight is the best selling Blu-ray title in history and will become the best selling 2008 title overall this week. The response to the digital copy offering included on the Blu-ray and special edition DVD has been remarkable with the number of consumers activating their digital copies approaching 300,000. The Dark Knight is already the number one movie for the year on the iTunes 2008 Chart.

The Dark Knight marks the first time that a major feature film has been shot in part using IMAX cameras, marking a revolutionary integration of film formats. The Blu-ray disc takes advantage of the marriage of IMAX and 35mm formats by using the hybrid master to replicate the unique theatrical experience. The IMAX scenes are also included on the two-disc Special Edition as bonus materials.

The movie stars Christian Bale, Michael Caine, Heath Ledger, Gary Oldman, Aaron Eckhart, Maggie Gyllenhaal  and Morgan Freeman.

With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library offers new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, Village Roadshow, HBO Home Video, and New Line Home Entertainment.