MUMBAI: Deluxe/EchoStar LLC has signed an agreement with Dallas-based Rave Cinemas, LLC, the fifth largest exhibitor in the US, for satellite distribution of content to Rave’s circuit of 817 digital screens in 20 states under the Rave Motion Pictures brand.
Satellite equipment installation will begin immediately and is expected to be completed by the end of the year. This new service will deliver 2D and 3D digital cinema prints in 2K and 4K formats, 2D and 3D alternative content, trailers, as well as connect to live events and other media programming. The system also accommodates closed captioning, sub-titles, and gaming. Benefits include simultaneous delivery of digital entertainment to all Rave cinemas and eliminating traditional freight costs from shipping hard drives to theaters.
Rave’s state-of-the art theaters offer stadium seating, digital projection, multiple 3D capable auditoriums and plush rocker seats. Rave strives to make the theatrical experience the best way to see a film or the new and exciting alternative content programming.
Rave CEO Rolando Rodriguez said, "We are delighted to partner with Deluxe/EchoStar on this new venture that will provide infinite possibilities for connecting our audiences to new content."
"Rave has shown leadership and growth by embracing technology in the exhibition experience, and I am delighted that we were chosen to help them link to this new state of the art satellite service," added Deluxe vice president, exhibitor services John Wolski.