Disney Home Entertainment extends Blu-ray combo pack efforts

MUMBAI: In a time when price, quality and value are top of mind with consumers, Walt Disney Studios Home Entertainment (WDSHE) has extended its Blu-ray Combo Pack initiatives worldwide, providing extended utility of DVD and exceptional quality of a Blu-ray Disc in a single value-pack. The Combo Packs will now be available across all Disney-branded Blu-ray titles releasing through December of 2010.

In a recent online survey of US home entertainment consumers conducted by WDSHE and an independent market research company, Lieberman Research Worldwide showed that the value of the Combo Pack is undeniable for consumers. More than 77% consumers that intend to embrace Blu-ray technology in the near future agree that Combo Packs are a better value than purchasing a DVD or Blu-ray alone.

"Since introducing the industry’s first Blu-ray Combo Pack in Fall of 2008, we’ve seen tremendous consumer interest towards the purchase of product that come fully-loaded with extras that fit into their budgets, desires and lifestyles. The Disney Blu-ray Combo Pack is the perfect marriage of value, quality and versatility all wrapped-up in a single package," said Walt Disney Studios Home Entertainment president Bob Chapek.

Some of the upcoming Combo Pack titles families can look forward to include an exciting new slate of Disney-branded theatrical, Diamond and Video Premiere titles, such as Hannah Montana The Movie, Snow White and the Seven Dwarfs, Tinker Bell and the Lost Treasure, UP and Santa Buddies.

WDSHE first pioneered the Combo Pack – a Blu-ray Disc plus a standard definition DVD in a single package – with the Blu-ray release of Sleeping Beauty in October 2008. Additional Blu-ray Combo Packs current available in the marketplace include Race To Witch Mountain, Bedtime Stories, Bolt, Pinocchio and High School Musical 3: Senior Year.

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