MUMBAI: Walt Disney Pictures and Jerry Bruckheimer Films’ G-Force, a 3-D comedy adventure about a covert government program in which guinea pigs are trained to work in espionage, has teamed up with MLB for the unprecedented G-Force Grand Slam Sweepstakes.
If a grand slam is hit during the All-Star Game on 14 July, the first million people who have entered on Disney.com will win a free ticket to see G-Force on its opening day. The movie is slated to release on 24 July.
The program marks the most comprehensive promotional sponsorship of Major League Baseball by a motion picture ever and the first movie promoting its debut during the Major League Baseball All-Star Game since Disney’s Angels in the Outfield in 1994.
“G-Force is a hilarious 3-D comedy that family audiences will love. We hope one of the All Stars hits a grand slam, because what better way to launch the release than with a million enthusiastic sports fans showing up as part of opening day,” said Walt Disney Studios Motion Pictures president of marketing Jim Gallagher.
Grand slams are on the rise with 18 grand slams having been hit so far this season, well ahead of the normal pace.
“By teaming the most significant sporting event of the summer with the most anticipated family movie of the summer, we hope to give fans a little something more to cheer for when they tune-in to the All-Star Game. Delivering tried and true forms of family entertainment, Disney and Major League Baseball are a perfect team,” said Major League Baseball executive vice president, business Tim Brosnan.
“We think that G-Force hits a grand slam with comedy, adventure and innovative 3-D, and we’re excited to share the fun with audiences of all ages," said producer Jerry Bruckheimer.
The first million people who enter online at Disney.com between 22 April and midnight on 14 July will receive a code redeemable for one free ticket to the movie on its opening day at participating theaters if a grand slam is hit during the All-Star Game. Additionally, the more than 46,000 attendees of the All-Star Game, which takes place in St. Louis’ Busch Stadium, will each receive a promotional card with a ticket code redeemable for a free ticket on opening day if a grand slam is hit.