MUMBAI: The Walt Disney Company has launched Disney’s Friends for Change: Project Green, a multiplatform environmental initiative that will help kids help the planet.
Disney stars Miley Cyrus, Selena Gomez, the Jonas Brothers and Demi Lovato are among the 29 young stars participating in outreach messages to debut on Disney Channel, Disney XD, Radio Disney and Disney.com.
The Disney’s Friends for Change: Project Green initiative invites young people to join together to help the environment across four key areas: climate, water, waste and habitats. Kids will learn practical ways to preserve the planet, track their collective impact and have the opportunity to vote on how $1 million in donations from Disney will be divided and invested in various environmental causes over the course of a year.
"With Disney’s Friends for Change, we’re empowering kids to tap into the potential that lies within each and every one of them to make a difference. Building on our recently announced environmental goals, this program highlights what is possible as we leverage Disney’s reach to educate and inspire environmental stewardship in others," said The Walt Disney Company president Bob Iger.
Beginning 15 May, Disney Channel and Radio Disney will air the first in a year-long series of on-air messages that will feature Disney Channel stars challenging kids to join them in registering and pledging environmental stewardship by making small changes in their daily actions that can positively impact the world around them.
"We were inspired by the outpouring of enthusiasm from our family of talent to enact real environmental change by connecting with other kids, fans and friends on an entirely new level. Friends for Change is about the power of friendship – when we all work together, anything is possible," said Disney Channels Worldwide president Rich Ross.