Mumbai: Disney.com broke its all-time online video record in July. According to comScore Video Metrix, Disney.com video streams totaled 186.7 million, lifting the site’s online video streams ranking to the number six position among all websites.
Significant drivers of the traffic milestone were original online video exclusives and events based on popular Disney entertainment properties such as High School Musical 3: Senior Year which event contributed to a 30 percent increase in video viewers to the movie category pages of Disney Online and Disney Channel Games as well as the latest Miley Cyrus and Jonas Brothers music videos including exclusive behind the scenes content.
Representing a 39 percent increase as compared to the prior month, the new record beats Disney Online’s previous video record set in July 2007 by more than four million streams. Time spent viewing (in total minutes) also increased month-over-month by 50 percent. Building on the popularity of video content on Disney.com, the site recently launched a video portal that offers thousands of videos fans can sort by character or property, and create custom playlists.
"Video is a huge priority for Disney.com and we work closely with our partners across the Disney company to create online video programs that capture the essence of Disney’s properties while leveraging the unique capabilities of the Internet," said Disney Online executive vice president and managing director Paul Yanover.