Dolby 3D digital cinema rolls out worldwide expansion

Mumbai: Dolby Laboratories, Inc. announced that shipments of Dolby 3D Digital Cinema units have reached more than 500 in 24 countries since its market debut less than a year ago in October 2007. Dolby continues to add new 3D screens in North America, Europe and Asia.

"Dolby 3D has been recognized as the premium 3D digital cinema image presentation by the filmmaking industry — exhibitors and patrons alike. Theatres around the world are selecting the system to present the optimal viewing experience for digital 3D movies," said Dolby Laboratories vice president worldwide sales, products, and services John Carey. "We are delighted with the success of Dolby 3D in regions such as China, Japan, and South America, as well as Eastern Europe. Our numbers continue to grow steadily in North America and we welcome the many new exhibitors around the world to the Dolby 3D family."

Global Expansion

Dolby is a leading 3D provider in the global market. In Europe, the company has increased the total number of Dolby 3D system shipments to 280 in countries such as Germany, Italy, Poland, and Russia. Similarly, in Asia, Dolby has shipped approximately 100 Dolby 3D systems, leveraging its network and distribution outlets in the Far East. The anticipation of 3D movies to be released in Asia has led to a number of deals, including T-Joy of Japan and Gateway Cineplex in the Philippines, among others.

"Gateway Cineplex is pleased to announce that Gateway Cineplex 10 is the first cinema in the Philippines to showcase both the Dolby Digital Cinema Server and Dolby 3D system," said Uniprom Inc. chief operating officer Manuel M. Atacador "Plus, with all 10 theatres equipped with the vaunted Dolby sound, Gateway Cineplex 10 promises to deliver only the premium cinema entertainment experience to moviegoers."

Since its introduction in 2007, the number of Dolby 3D system installations in North America has grown to about 150. Dolby 3D has seen growth in key US markets in the west, mid-west, and southern regions, bringing Dolby 3D to large and independent chains including ArcLight Cinemas, Hollywood Theaters, Malco Theatres, Marcus Theatres, and Warren Theatres