Mumbai: Global beauty brand Dove has partnered with Hollywood film The Women to inspire and educate them about a wider definition of beauty. In addition to The Women, Dove has partnered with director Diane English to create The Women Behind "The Women," a short film that shows the importance of women empowering one another to be their best, both on the screen and behind-the-scenes.
Picturehouse will release The Women in movie theaters nationwide on 12 September.
On Screen: The Women
This remake of the 1939 classic film is a witty and emotional look at loyalties, betrayals, careers, families and most of all, friendships. Preserving the same sharp wit and outrageousness of the original, English adapts her version of the story to more deeply focus the story line on the powerful friendships between the characters and the humorous but true-to-life support they lend to one another. The Women features an ensemble of distinguished actresses, including Meg Ryan, Annette Bening, Eva Mendes, Debra Messing, Jada Pinkett Smith, Cloris Leachman, Bette Midler and Candice Bergen, who have come together to redefine real beauty and real success for a new generation of women.
"Seventy percent of women say that having a close circle of friends is important to making a woman feel beautiful," said Dove marketing director Kathy O’Brien. "This film reminds us that our circle of friends is an influential and important factor shaping our views of beauty and success. Our partnership with The Women creates a new and compelling way of reaching real women and girls, to understand and address the challenges that they face today."
Behind-the-Scenes: The Women Behind "The Women"
The ongoing partnership with The Women allowed Dove to go behind-the-scenes of the film to develop exclusive content, including a short film titled The Women Behind "The Women." The short film follows a 16-year-old Minnesota teen named Cammy Nelson as she interviews the director, producer, crew members and female cast, including Ryan, Bening, Messing and Smith, in search of the definition of real beauty. English gives real women an inside look at the production of a major Hollywood film and encourages Nelson to share her views on beauty, Hollywood and the power of female friendships, based on her experience on set. The Women Behind "The Women," and additional content, including behind-the-scenes photos and weekly diary entries written by director English and Nelson are available exclusively at http://www.dove.com/TheWomen.