DreamWorks Animation appoints new mkting head

MUMBAI: Anne Globe, a senior member of the DreamWorks Animation team, has been appointed the company’ s new head of worldwide marketing and consumer products. The announcement was made by DreamWorks Animation CEO Jeffrey Katzenberg.

Globe takes over for Terry Press, the longtime marketing head of the studio, who announced plans to step down from her role, but to continue to work with the studio, as well as to take on other non-competitive projects in the industry.

Globe has been head of worldwide consumer products and promotion at DreamWorks Animation since 2005. In this role, she has become one of the foremost marketing and merchandising executives in the film industry, spearheading a significant increase in both the number and scope of DreamWorks promotional partnerships, as well as the scale of their support of DreamWorks Animation movies.

In the last 12 months alone, under Globe’s leadership, DreamWorks solidified new relationships with McDonald’s, Activision, AOL and Kellogg’s, in addition to building upon the studio’s long-term significant, strategic partnerships with HP and AMD. Anne joined DreamWorks in 1996, when she assumed responsibility for promotion and merchandising campaigns for all DreamWorks SKG films.

“I’m delighted that we have an executive of Anne Globe’s stature to lead our marketing efforts at an exciting time for our company. In the next two years, our movie releases will continue to build upon our great Shrek and Madagascar franchises, as well introduce two new and unique films in Bee Movie and Kung Fu Panda. I have every confidence that Anne’s background and capacity to create innovative marketing campaigns will assure we put the very best marketing support behind everything we’re doing,” Katzenberg said.

Added Globe, “We’re at an exciting moment in our studio’s history. For the first time since we’ve become a public company we’re looking at really building on our franchises and fully leveraging all our partnerships to enhance the DreamWorks brand. It’s a chance to maximize our unique position in the marketplace. I’m excited by the opportunity, particularly knowing the enormous talent that exists with our marketing partners at Paramount, as well as the depth and breadth of support I have here at DreamWorks.”