DreamWorks rolls Flushed Away online game

MUMBAI: Nearly a month before the upcoming DreamWorks Animation and Aardman Features comedy Flushed Away hits theaters, fans will have the opportunity to meet and interact with the film’s animated characters in an online game The Flushed Away Underground Adventure. The game has been created by Mark Burnett Productions and is available exclusively on AOL.com.


The Flushed Away Underground Adventure marks the first time that DreamWorks Animation has created original character animation exclusively for an online game.


The game is targetted at family audiences. However, the company believes that women may be more likely to play this game. Recent studies have revealed that women spend more time playing online games than both men and teens. According to a new survey, 76 per cent of the casual game players surveyed were female, and of those 71 per cent were 40 or over. Sixty per cent of the female casual gamers surveyed revealed that they play on a daily basis and 29 per cent play 10 or more hours per week.


The Flushed Away Underground Adventure consists of 24 interactive games, each featuring a different character, setting, or storyline from the film. The games, which are free to everyone on the web beginning 5 October, are aimed at players of all ages.


Thousands of dollars in prizes and rewards will be up for grabs. By solving the individual puzzles, players will be entered for a chance to win various prizes. The entire interactive experience leads up to a grand prize sweepstakes drawing during the opening weekend of Flushed Away.


The game marks the second collaboration between AOL and Burnett following Gold Rush, the interactive event that recently premiered on AOL involving challenges and clues based on pop culture.