MUMBAI: Electronic Arts Inc. has formed EA Casual Entertainment, which is dedicated to developing and publishing games for consoles, PCs, handheld devices and mobile phones. The company has appointed Kathy Vrabeck to lead the group as president of EA Casual Entertainment.
Ã¢â‚¬Å“All over the world, consumers are playing games that donÃ¢â‚¬â„¢t require hours of intense concentration. The common denominator is casual fun. Whether it will be playing Harry Potter and the Order of the
Ã¢â‚¬Å“EA is aligning talent and resources to focus on the growing market for highly accessible games. WeÃ¢â‚¬â„¢re fortunate to have recruited a dynamic executive like Kathy Vrabeck to lead this team. SheÃ¢â‚¬â„¢s got a proven success record in our industry and the ability to help EA lead this fast-growing genre of entertainment,Ã¢â‚¬Â said Electronic Atrs CEO John Riccitiello.
New games, franchises and licenses to be developed and published by EA Casual Games will be announced in the future.