Elvis Presley Enterprises witnesses growth in licensing division

MUMBAI: Elvis Presley Enterprises, Inc. had another year of growth and expansion in its licensing division. In addition to Graceland and its related attractions in Memphis, EPE is involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects.  

"This has been one of our best years in the Elvis licensing program. We continue to partner with new and exciting licensees as well as maintaining many long term relationships that result in Elvis merchandise in dozens of territories around the world," stated EPE vice president of world wide licensing Carol Butler.

Elvis was a pioneer in the licensing world from the first day he stepped on stage. In 2008, EPE signed numerous licensees and worked closely with them to maximize the business through public relations and marketing activities.

Now, with over 250 licensees worldwide, EPE works with companies in a wide variety of licensing categories, such as Cirque du Soliel, Mattel Inc., Bradford Exchange, Hallmark, Gibson Guitar, Elvis Harley, John Deere, American Greetings, Pez Candy and Sirius XM Satellite Radio.

EPE’s Licensing Division is charged with the responsibility of protecting and preserving the integrity of Elvis Presley, Graceland and other related properties.

Elvis Presley Enterprises, Inc. will be participating in the Licensing International Expo 2009 in Las Vegas, NV starting 2 June.

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