EMI Group selects Brightcove platform for online video initiatives

MUMBAI: EMI Music will use Brightcove as its online video publishing and syndication platform in North America.

EMI Music will use Brightcove’s online video platform to publish, distribute and monetize video content across its website properties and to some of EMI Music’s third party syndication partners.

"These new capabilities will be great for our artists and will help us with our mission to bring fans together around high-quality music entertainment programming, while also creating business value wherever music is experienced. The Brightcove platform provides us with the flexibility to effectively monetize, distribute and analyze the performance of our online video content, as well as to extend the reach of our content through Brightcove’s strong partner network," said Samir Housri, Director of Business Development at EMI Music.

With Brightcove, EMI Music has access to comprehensive and advanced features for publishing and distributing advertising-supported online video content. Brightcove will give EMI Music greater ability to provide high quality, interactive and engaging user experiences across the Web. The Brightcove platform enables EMI Music to create highly customized viewing experiences, including country and language-specific video experiences for its Web properties.

Brightcove also makes it easy for EMI Music to significantly expand the audience reach of its video content through search engine optimization, advanced social sharing tools and a wide-range of third party distribution capabilities. Additionally, Brightcove’s ease of integration with leading advertising servers will enable EMI Music to expand its monetization strategy and open up new revenue streams through online video advertising.

"EMI Music has an amazing catalog of music entertainment video content that is popular with audiences around the world. We look forward to helping EMI Music extend the reach of its video content through high quality, branded, customized online video experiences that take advantage of third party distribution features and open new sources of revenue for the organization," said Jeremy Allaire, Brightcove chairman and chief executive officer.