MUMBAI: YellowKorner and EMI Music have teamed up to bring music fans a limited-edition, exclusive set of photographic portraits of rock music icon Iggy Pop on the occasion of the international release of his album, Préliminaires, on 25 May.
From 5 May on, fans across Continental Europe will be able to acquire gallery and museum quality exclusive images of Iggy Pop shot by French photographer Xavier Martin, best known for his iconic images of Serge Gainsbourg, Robert Mitchum, Catherine Deneuve, among others.
Iggy Pop, considered to be the ‘godfather of punk’, and best known for classics such as The Passenger or Lust For Life, is back at the forefront of the music scene with a new album whose themes and texts have been inspired by Iggy’s reading of controversial French novelist Michel Houellebecq, and his award-winning book The Possibility Of An Island. The album, entitled Préliminaires, offers a new perspective on the artist with jazz and New Orleans-inspired overtones.
Available in France, Belgium, Switzerland, Italy, and Spain, across a large panel of physical retail outlets including FNAC, Cultura, Galerie Lafayette, and Feltrinelli, as well as online at www.yellowkorner.com, collectors and fans can choose between two editions.
YellowKorner and EMI Music will back this operation with a marketing campaign on Metro display, press and web.
EMI Music senior vice president of global merchandising Peter Palmer said, "Music fans have always collected posters and visual memorabilia- our collaboration with YellowKorner provides an opportunity for fans to acquire great quality, numbered and framed images of one of the most extraordinary faces in the music world. And for the die-hard fan of either photography or Iggy Pop, or both, this limited edition series takes the tradition of music portraiture to a whole new level."