MUMBAI: EMI Music has made key executive appointments to its global marketing team as the company looks to maximize the results that EMI delivers for its artists.
The EMI Music marketing organization now includes two global priorities teams focusing on major international releases from EMI’s New Music division, as well as key projects from its regional and developing artists. One team is based in London and the other in New York.
Additionally, a third global priorities team is being established to work on major releases from EMI’s Catalogue division.
These global teams will be complemented by three strong regional marketing units who will work across global and local releases from both EMI’s New Music division and its Catalogue division.
Priority artists will also be supported by a global promotion function.
Further appointments in consumer insight, branding and innovation will be made in due course.
Pietro Paravella and Matthew Tilley have been appointed as senior vice president, global priorities – new music.
The global priorities team for Catalogue will be announced in due course.
Bart Cools has been appointed senior vice president, marketing – Europe (including the UK), whereas Howard Handler has been made executive vice president, marketing – North America and Mexico.
As announced previously, Handler joined EMI at the end of 2008 after leading the marketing efforts for digital, entertainment, sports and consumer brands including Virgin Mobile, the National Football League, MTV and The Quaker Oats Company.
Adrian Cheesley is EMI Music’s regional president for the world outside Europe, North America and Mexico, and he will now take additional responsibility for marketing in this region.
Carole MacDonald has been appointed as vice president, global promotion. He took up this new role last year and has most recently been managing the promotional activities for Katy Perry and Lily Allen.
All of these roles report to EMI Music president of global marketing Sam van der Feltz. "These executives have between them a broad range of entertainment experience, a deep understanding of their artists’ fans and strong track records in leading successful campaigns. With the establishment of focused global functions plus strong local teams, we aim to maximize the sales potential of every project and to break more talent around the world," he said.