Mumbai: EMI Music Publishing and UK retailer Sainsbury’s Tu Clothing division have reached an agreement to feature the lyrics to some of the greatest songs ever written on a brand new fashion range.
The new collection, including products for men, women and children, will feature words from classic songs from EMI’s catalogue of more than 1.3 million songs such as My Girl, ABC, "(Theme From) The Monkees, Wild Thing and Dancing In The Street.
The agreement marks the latest in a series of initiatives under EMI Music Publishing’s Lyric brand, with art posters, greeting cards and board games all having been launched in the last few years.
The deal announced was brokered by cutting edge licensing agency Corporate Creative Licensing, in conjunction with EMI Music Publishing’s head media licensing Steve Hills and Tu Children’s wear buying manager John Carolan.
EMI Music Publishing’s executive vice president media and business development Jonathan Channon commented: "Classic songs are part of the fabric of everybody’s lives, and we’re delighted that people will now be able to wear their favourite songs through this deal. The people at Sainsbury’s and Tu Clothing really understand the importance of music and its legacy, and we’re looking forward to bringing lyrics to life through what will hopefully be a long partnership."
Carolan commented, ”This partnership represents a massive opportunity in terms of increasing footfall and sales, and we’re looking forward to working with EMI Music Publishing to ensure that Sainsbury’s customers get to try something new today for many years to come."
Corporate Creative Licensing head licensing Michael Gottlieb said, "I am thrilled to have helped bring together a leading British retailer with the leading British music publisher. The EMI catalogue contains the world’s greatest lyrics, and now Sainsbury’s customers will be able to wear inspirational clothing featuring some of the most famous words ever written."