MUMBAI: EMI Music announced a deal with MixAlbum.com service, as featured on the BBC2 smash hit show Dragonsâ€™ Den. It is the first of a raft of new deals EMI is able to pursue following its recent move to offer consumers higher quality, DRM-free downloads.
Newly launched MixAlbum.com is the worldâ€™s first and only fully automated DJ mixing system, allowing consumers to create their own mixed playlists after making a selection of their preferred tracks. Music from EMI label Positiva as well as all EMI dance related catalogue will be made available to consumers for purchase.
Music fans can create as many personalised mixes of their playlists as they like, copy them to CD or MP3 player, and listen to the tracks as a fully mixed dance compilation. For the first time ever it allows listeners with no DJ experience to create their own mix compilation of tracks, with Mixalbum.com doing the hard work. Fans can also customise their mixes by alternating the tempo and choosing between smooth or mashed up styles.
The deal allows music fans to create playlists in the higher quality (320 kbps) MP3 format, with the DRM-free element ensuring full interoperability of digital music across all devices and platforms, including mobile phones.
MixAlbum.com founder Ian Chamings added, â€œWe’re delighted to partner with EMI to offer our customers access to all EMI dance related catalogue, including the legendary Positiva label. For the first time people can download these tracks as singles and then create mixes of their chosen playlists, just with the click of a button.â€