EMI, Shock to distribute music digitally to radio over Internet in Oz

Mumbai: EMI Music and Shock Entertainment Group have joined Universal Music Australia and Warner Music Australia, in utilizing Destiny Media’s Play MPE system as the solution of choice for the distribution of promotional music to radio and other media in Australia.

The agreement gives media a single destination for almost all of their promotional music needs, allowing record companies to securely send singles, albums and other promotional assets digitally in CD quality without cumbersome DRM to close to 1000 registered Australian media users.

"With this announcement, the Australian music industry’s choice is final. Play MPE is the new industry standard in Australia for the delivery of promotional music, joining its market leader position in other parts of the world," said Shooting Star Picture Company CEO Peter Skillman. "With this is a commitment from us to continue to provide the best user experience possible for media. D-Star is about ensuring we listen to both our media partners and our clients and we will continue to evolve throughout 2009 with a number of exciting innovations."

"We are excited to be expanding our relationship with the team at D-Star. D-Star digital has been an integral part of our promotional campaigns for video for many years and now with Play MPE for audio delivery, we have a suite of services that will continue to improve our services to media. Radio has consistently praised the system throughout the trials last year and we’re glad to be able to utilize this world’s-best-practice technology," said for EMI Music Australia director of promotions Darryl Bailey.

"Shock has been excited to be involved with Play MPE and watch its growth within the Australian media market," said Shock director of Marketing & Media Scot Crawford. "It has provided us with new distribution options and reporting opportunities for our music that previously were inaccessible for a lot of our core promotional needs. It has been great working with this team to develop a system that not only caters to our needs, but the needs of our partners."