Mumbai: EMI Music and Warner Music Group Corp. have inked a marketing and distribution partnership in South East Asia, building on the companies’ existing relationship in India, the Middle East and North Africa.
Under the multi-year license agreement, Warner Music Group will market and distribute EMI’s worldwide repertoire in Hong Kong, Indonesia, Malaysia, Singapore, Korea and Thailand. WMG will serve as the exclusive local physical and digital distributor of all EMI Music releases.
EMI will continue to develop global digital partnerships, which will include these territories. The two companies already enjoy a successful partnership in India, the Middle East and North Africa, where EMI has marketed and distributed Warner Music’s physical product since 2005.
Warner Music Asia Pacific president Lachie Rutherford said, "We are extremely pleased to be expanding our relationship with the team at EMI and to have access to their artist roster and catalog. For WMG artists, this has meant being able to utilize EMI’s first-rate infrastructure in parts of the world where our presence has been historically limited."
EMI Music president – Asia Pacific/Latin America Adrian Cheesley added, "This collaboration allows EMI Music and Warner Music to leverage each other’s resources locally to the mutual benefit of our artists and our business. In South East Asia, EMI will retain a small regional team in Hong Kong to oversee the local marketing and distribution of our artists’ music, working closely with Rutherford and his excellent team."
The financial terms of the agreement were not disclosed.