emuse absolutely inks deal with Viacom

MUMBAI: emuse absolutely and Viacom Brand Solutions Limited, (the advertising-sales house for MTV, MTV2, MTV Dance, MTV Flux, MTV Overdrive, VH1, VH1 Classic, Paramount Comedy, Nickelodeon and many others) have signed a long-term deal to create and deploy interactive advertising across the DTT, DSat, DCable, IPTV, and mobile platforms.

Viacom Brand Solutions’ suite of channels generates advertising revenues that will be further enhanced with interactive content. emuse absolutely is a multi-platform, interactive solutions provider in the UK, which has recently signed deals with ITV, Channel 4, BSkyB, Five, Teletext and S4C, and internationally with Sky New Zealand and Echo Star in America.

“emuse absolutely is going from strength to strength both in the UK market and internationally. Working with Viacom Brand Solutions and therefore being associated with the MTV, VH1, Paramount and Nickelodeon brands is hugely exciting for us as their core demographic is ideally suited to interactive advertising. This demographic is also massively appealing to advertisers so everyone gains. Consequently we envisage a very successful relationship for both parties,” said emuse absolutely CEO Patrick Rainsford.

With access to 20 million set-top-boxes in the UK alone emuse absolutely is now ideally positioned to capitalise on the substantial advertiser interest in Viacom channels and deliver tangibly increased ROI.

emuse absolutely has already run multi-platform interactive advertising campaigns for brands including BT, Douwe Egberts, Sony, Honda Budweiser, T-mobile, COI, Disney, British Gas and Peugeot.
Viacom Brand Solutions director of investment Ross Belcher, who is responsible for interactive advertising at the sales house said, “We’re delighted to be working with emuse to develop interactive opportunities for our advertisers, particularly in the youth and kids area. We are confident that we can expand the portfolio of advertisers that utilise interactivity in their advertising.”