MUMBAI: Non-voice services will account, on average, for 13.3 per cent of total service revenues for US mobile operators in 2006 and this is set to grow to 24.5 per cent by 2011, according to The US Mobile Market: trends and forecasts 2006-11, a new report published by Analysys, the global advisers on telecoms, IT and media. The biggest driver of this growth is entertainment services, although messaging is also a major contributor.
“The market will be spurred on both by increasing adoption of 3G handsets and by service innovation, stimulated in part by new-entrant MVNOs. In addition, recent spectrum auctions in the
“Mobile data services gained prominence significantly later in the
“We expect most entertainment services to be delivered over cellular networks, with broadcast TV ultimately making only an incremental contribution to the overall revenue,” he adds.
Analysys also predicts continued rapid increases in most person-to-person messaging services for the next five years, with mobile email and instant messaging (IM) growing particularly fast.
“In revenue terms, text messaging will continue to be the most important messaging service but email and IM will catch up, particularly as operators continue to price bundles in a way that does not drive subscribers to choose one particular form of message over another. We estimate that, in 2006, text messaging will account for less than 50 per cent of all revenues from person-to-person messaging,” says Zadvorny.
The report analyses the key trends driving the mobile market in the USA and presents detailed forecasts up to 2010, including the number of subscribers, ARPU, revenue, retail spend and average spend per user (ASPU).