MUMBAI: Calvin Klein, a wholly owned subsidiary of Phillips-Van Heusen Corporation and Calvin Klein Fragrances, a division of Coty, announced that actress Eva Mendes will be featured in an upcoming Calvin Klein Fragrances advertising campaign, which will debut Fall 2008.
The acclaimed actress first captured the attention of moviegoers in Training Day, and is best known for her work in the hit movie Hitch opposite Will Smith, the film adaptation of the Marvel Comic Ghost Rider opposite Nicolas Cage, and most recently We Own the Night with Joaquin Phoenix, Mark Wahlberg and Robert Duvall.
This fall, Mendes will star in the highly anticipated all-star remake of The Women with Meg Ryan, Annette Bening, Debra Messing and Jada Pinkett-Smith and has completed the fantasy thriller The Spirit, directed by Sin City and 300 creator Frank Miller, out in early 2009.
Mendes has a long-standing relationship with the house of Calvin Klein and has been wardrobed by Calvin Klein Collection and worked with the line’s award-winning Creative Director, Francisco Costa, for events such as The CFDA Fashion Awards, The Whitney Art Party, and Fashion Rocks as well as other personal appearances and premieres.
Mendes joins a memorable group of well-known Calvin Klein Fragrance models and actresses who have starred in the brand’s legendary and iconic advertising campaigns, including Kate Moss, Scarlett Johansson, Christy Turlington, and Natalia Vodianova.
Calvin Klein’s renowned advertising campaigns have become indelible, pop culture images, provoked controversy and captured the public’s imagination the world over. The company’s unparalleled ability to discover new talent has propelled the careers of a myriad of actors and models over the past four decades.
Coty Prestige senior vice president (American Fragrances) Catherine Walsh said, “Eva Mendes is a striking beauty, with a sultry appeal that resonates globally. She embodies the sexy, provocative essence of the Calvin Klein brand and we are thrilled that she will be the newest iconic beauty to represent Calvin Klein Fragrances.”
Said Calvin Klein president & COO Tom Murry, “Eva exudes an effortless and unpretentious sensuality which is perfectly in line with the Calvin Klein brand DNA.”