MUMBAI: GDC Technology (GDC) and RealD have completed the integration of RealD’s 3D EQ (aka ‘ghostbuster’) technology in GDC’s line of SA-2100 digital cinema servers.
RealD’s 3D EQ technology augments the separation of the left and right eye images, providing the best 3D visual experience. In the past, this unique process was incorporated into the master print by the studios; GDC’s new server incorporates 3D EQ technology into the digital cinema server and therefore abridges the distribution process without sacrificing the optimal 3D visual experience.
GDC licensed RealD’s 3D EQ in January 2009 and completed the integration of RealD’s proprietary 3D EQ technology into GDC’s SA-2100 digital cinema server in less than 3 months. GDC’s servers were also validated by RealD’s laboratory ensuring a single 3D DCP format can be used without making a different DCP for RealD’s 3D equipped cinemas for optimal 3D visual experience.
GDC has decided that all existing GDC SA-2100 line of servers will get RealD’s 3D EQ feature in the next software upgrade, and servers shipped from May 1st 2009 will have this feature built-in. It is expected that GDC’s server with 3D EQ will significantly save the movie distributors millions of dollars by adopting DCI requirement of a single 3D DCP format for digital cinema distribution.
"Our goal is to make 3D content distribution and display as simple and cost effective as possible, with incorporating our 3D EQ technology into GDC’s digital cinema servers a significant step in this process" stated RealD president Joshua Greer.
"It has been a rewarding experience working with RealD’s R&D team with a worthy cause to save cost in 3D digital cinema distribution. We are proud to be the first digital cinema server company to complete and offer RealD’s 3D EQ to all our worldwide customers," said GDC Technology founder and CEO Dr Man-Nang Chong.