GenArts expands relationship with Lucasfilm

MUMBAI: GenArts Inc., has inked an agreement that broadens its long-standing relationship with Lucasfilm. This relationship aims to advance the state of the art of technology for visual effects and compositing across a wide range of entertainment media.

This agreement comprises three key elements: 1) GenArts software will be deployed across compositing host systems at Lucasfilm companies including Industrial Light & Magic, Lucasfilm Animation, and Lucasfilm Animation Singapore, including it as a standard component of their compositing pipeline; 2) It provides a foundation for the two companies to explore opportunities to expand the use of GenArts software across film, television, animation, games and other media, providing audiences a consistent, premium entertainment experience; and 3) As visual effects become ever more essential to the art of modern-day entertainment media, GenArts and Lucasfilm will exchange ideas to advance the state of the art of specialized visual effects technology across all Lucasfilm divisions.

"GenArts software delivers incredible consistency for the artists’ experience across a wide range of compositing systems. This makes it the ideal choice to help Lucasfilm achieve our goal to deliver visual continuity across feature films, television, games and future entertainment mediums," said Lucasfilm CTO Richard Kerris.

"Over the last 12 years, GenArts has earned our reputation as an innovative technology provider as well as an industry thought leader. We’re pleased that Lucasfilm has affirmed that distinction by selecting GenArts software to be a standard component of their compositing vocabulary. We’re extremely excited about the opportunity to collaborate with some of the world’s leading compositing artists to better understand their needs as we continue to drive innovative tools into broader entertainment markets," said GenArts CEO Katherine Hays.

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