MUMBAI: Getty Images has formed strategic alliances with a number of key players in the music industry, including Gracenote and Hello Music. These relationships with key players in the digital music industry will allow the companies to integrate a wide variety of premium images into their products and services, thereby enhancing the experience of music listeners around the world.
Under the terms of the agreements, Getty Images will leverage its array of image archives and event coverage to help the companies in the digital music industry provide more dynamic and engaging entertainment experiences through relevant visual content.
“Getty Images is delighted to partner with all these notable industry leaders, to offer consumers an enhanced musical experience. These alliances reflect how Getty Images continues to strengthen and grow its offering in the digital space and highlights how we are helping the music industry in its move towards building more compelling online content,” said Getty Images co-founder and CEO Jonathan Klein.
In addition to providing visual content, Getty Images’ sync licensing platform allows customers to license pre-cleared, original professional quality music to enhance their broadcast, film, video, advertising and online projects.
“Our approach to sync licensing is directly in line with our success in still and moving imagery, where we offer pre-cleared rights for a wide variety of uses and customers on a global scale. Getty Images’ focus on aggregating independent artists made this approach possible and we were able to offer an extensive catalogue of high quality music to our customers. We have since augmented our music catalogue with known artists at varied price points that can support a similar customer-centric approach. We continue to explore opportunities to funnel other sources of music through this model, to expand the volume of customers and uses,” Klein added.