Mumbai: Hallmark Channel has acquired the rights to 99 family-friendly movies from Disney-ABC Domestic Television, some of the greatest family films of all time. The deal was announced by senior vice president, acquisitions and scheduling Michelle Vicary.
The newly acquired movies will play on Hallmark Channel and on its sibling channel, Hallmark Movie Channel — a new 24-hour channel which airs the greatest family movies of all time. The expansive list of baby boomer favorites includes Disney’s The Shaggy Dog, Flubber, Old Yeller, The Parent Trap, The Incredible Journey, The Princess Diaries, Freaky Friday, The Santa Clause, Bedknobs and Broomsticks, and That Darn Cat.
"We are thrilled about this deal, one of our most ambitious ever," said Vicary. "This acquisition is another big step in our growth. It will help us expand our library of programming, drive ratings and lower our demos. Most of all, these movies are perfectly suited for the Hallmark brand of family-friendly programming and for the boomer generation, and will therefore help us attract advertisers and spur distribution for both Hallmark Channel and Hallmark Movie Channel."