Hangover Joe’s Get Up & Go signs license deal with Warner Bros

MUMBAI: Hangover Joe’s Get Up & Go, America’s best-selling hangover recovery product, has inked an exclusive licensing agreement with Warner Bros. Consumer Products to manufacture and distribute The Hangover recovery shot.

Hangover Joe’s Get Up & Go managing partners Mike Jaynes said, "This is a perfect marriage of pop culture entertainment branding and a contemporary health product. This agreement opens endless opportunities to market and promote our shot."

Hangover Joe’s Get Up & Go is a scientifically formulated 2-ounce shot that combines caffeine (about as much as one cup of coffee), select amino acids, antioxidants, B vitamins and herbs specially engineered for maximum hangover relief results. It is currently available nationwide in various markets.

The Hangover has earned nearly half a billion dollars worldwide since its theatrical release in 2009. The Hangover Part II, released earlier this year, has already surpassed the original with nearly $600 million in ticket sales worldwide. The DVD of The Hangover Part II is expected to be released this fall.

The Hangover recovery shots will be sold featuring the image of one of the film’s cast on each bottle. The Limited Edition shots will showcase Alan, Phil, Stu, Doug, Mr. Chow and even the tiger for movie memorabilia collectors as well as anyone suffering the effects of alcohol overconsumption. They will be available in retail at the end of August/early September.

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