Imax and Disney sign new three-film deal

MUMBAI: Imax Corporation and The Walt Disney Studios have inked a new agreement to release three additional 3D pictures to Imax theatres in 2011. The titles included are Mars Needs Moms, starring Seth Green and Joan Cusack, slated for release on 11 March, 2011; Pirates of the Caribbean: On Stranger Tides, starring Johnny Depp and Penelope Cruz, slated for release on 20 May, 2011 and Cars 2, slated for release on 24 June, 2011.

Each title will be digitally re-mastered into the unparalleled image and sound quality of The Imax Experience.

Walt Disney Studios Motion Pictures president of distribution Chuck Viane said, "The incredible performance of our Imax releases in 2009 and 2010 demonstrated that the combination of Imax and Disney resonates with moviegoers worldwide. We’re very much looking forward to continuing this great partnership through 2011 with an incredible slate of exciting films. The Imax Experience adds another level of impact and excitement to a movie, and with these new films, made by some of the industry’s most innovative filmmakers, audiences are in for are real treat."

"Our long-standing partnership with The Walt Disney Studios has resulted in extraordinary movie experiences for audiences, and we’re very excited to add these upcoming Disney films to our slate for 2011. The growing network of digital Imax locations continues to enable our studio partners to increase the number of films they release in Imax, ensuring moviegoers have more opportunities to experience the films they want to see in the best possible way," said Imax CEO Richard L. Gelfond.

"These films are ideal additions to our slate, and we’re excited to combine the power of the Disney and Imax brands with two iconic movie franchises as well as continuing our long standing partnership with Bob Zemeckis. Disney’s commitment to 3D and its partnership with Imax has helped to transform the way people see movies, and we’re thrilled to keep the momentum going," said Imax Filmed Entertainment chairman and president Greg Foster.