Imax expands partnership with Singapore exhibitor

MUMBAI: Singapore’s Shaw Theatres has signed an agreement with Imax Corporation to install a digital Imax theatre system in the new JCube entertainment complex in Singapore, which is scheduled to be completed by 2012.

This will mark the opening of Shaw Theatres’ second Imax theatre. In May, Shaw Theatres opened the first commercial Imax theatre in Singapore, which to date has generated over $1.4 million of gross box office within its first few months of operation.

"Our Shaw Theatres Lido Imax has been a resounding success, with our patrons willing to pay a premium to enjoy their favorite Hollywood films in the superior Imax platform. We are building on this momentum with a second Imax theatre in our new Shaw Theatres JCube multiplex to offer even more patrons the best movie-going experience possible," said Shaw Theatres executive vice president Mark Shaw.

"The success of Shaw’s Imax Theatre in Lido, coupled with today’s agreement, underscores the growth potential for Imax in Singapore. Southeast Asia is an important market for us and we are pleased to leverage the region’s increasing appetite for The Imax Experience with this latest network addition," said Imax CEO Richard L. Gelfond.

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