Imax expands theatre deal with Russia’s Rising Star Media

Mumbai: Imax Corporation and Russia’s Rising Star Media have signed an agreement to expand their relationship by adding an additional Imax location in Moscow following the success of the exhibitor’s first three Imax locations in St. Petersburg and Moscow.

The new Imax theatre is scheduled to open in January 2011, bringing the total number of Imax theatres scheduled to be in operation in Russia by 2012 to 13. With this new Imax theatre contract signing, Imax has signed deals for 104 Imax systems year-to-date.

The announcement follows a string of exceptional box office performances from Rising Star’s Imax screens in Moscow and St. Petersburg, Russia, which operate to the public under the KinoStar name. The recent releases include Disney’s Alice in Wonderland, DreamWorks Animation’s Shrek Forever After and Disney’s Toy Story 3.

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