IMAX inks film deal with Dreamworks

MUMBAI: IMAX Corporation and DreamWorks Animation SKG, Inc. have entered into an agreement to release the studio’s first three 3D motion pictures worldwide in IMAX 3D.
 
The IMAX 3D releases will include Monsters vs. Aliens in March 2009, How to Train Your Dragon in November 2009 and Shrek Goes Forth in May 2010. A fourth DreamWorks Animation title, Kung Fu Panda, will be released in IMAX’s 2D format in June 2008.
 
The IMAX 3D titles are expected to be among the first presented with IMAX’s digital 3D projection system, which is scheduled to be launched beginning June 2008. This is IMAX’s first multiple 3D picture deal with a Hollywood studio. The 3D titles also will be simultaneously released to conventional digital 3D theatres. Paramount Pictures will be the exclusive distributor of the pictures.
 
“3D cinema has an opportunity to revolutionize the way people experience movies. We believe the immersive quality of IMAX will provide our audiences with a unique way to experience our films and we are delighted to include IMAX as a key part of our 3D strategy,” said DreamWorks Animation, CEO, Jeffrey Katzenberg.
 
“DreamWorks Animation envisions 3D as the future of CGI animation, and we are excited to help them implement their approach to delivering outstanding content in the years ahead. Further, we are so pleased that the timing of the roll-out of our digital projection technology can take advantage of DreamWorks Animation’s 3D content – content that will look, sound and feel amazing when it is presented in IMAX,” said IMAX, co-chairmen and co-CEOs, Richard L. Gelfond and Bradley J. Wechsler.
 
“DreamWorks Animation’s creative spirit is well suited for IMAX 3D and we are delighted to be collaborating with their talented team to bring moviegoers a premium 3D cinematic experience. DreamWorks Animation consistently produces and markets films that appeal to adults and kids alike and these films will certainly play an important role in maintaining a well-rounded IMAX film slate over the next several years,” added IMAX Filmed Entertainment, chairman and president, Greg Foster.  
 
All four films will be digitally re-mastered with IMAX DMR (digital re-mastering) technology.

Comments

comments