Imax post $60+ million in box office revenues for Disney’s Alice In Wonderland

MUMBAI: Alice in Wonderland, directed by Tim Burton and starring Johnny Depp, Anne Hathaway and Mia Wasikowska, has generated more than $60 million globally in box office revenues, including more than $37.6 million in North America and $22.5 million internationally at Imax Theaters.

Imax theatres posted a domestic per screen average of $200,000 and an international per screen average of approximately $252,500. Alice in Wonderland is in the early part of its run in several international markets, including Japan, where the film grossed nearly $2 million in 17 days in four Imax theatres.

"Disney’s Alice in Wonderland is a terrific film with a powerful story and remarkable film-making that is ideal for consumers to see in Imax 3D, as indicated by the box office results in a shorter window. The strong box office results for this film are further confirmation of the strength of the Imax brand and its ability to attract audiences who want to experience event titles in a premium way," said Imax CEO Richard L. Gelfond.

"Imax is very pleased to have been included in Disney and Tim Burton’s Alice in Wonderland, which is now one of the top ten grossing titles of all time. Disney is an excellent partner that creates great films, attracts incredible talent and puts marketing genius behind its titles, making them truly resonate with consumers," added Imax Filmed Entertainment chairman and president Greg Foster.