MUMBAI: Imax Corporation and SM Prime Holdings, the largest mall operator in the
“International growth remains an important part of our commercial strategy, and we couldn’t be happier with SM Prime Holding’s decision to expand its Imax network in the
SM’s new locations will utilize the new digital projection system being developed by Imax. The system is configured for an Imax MPX-style auditorium, which is designed specifically to enable multiplex operators to more cost effectively enter into the Imax theatre business. The theatres will be capable of playing Hollywood movies that have been digitally re-mastered into the unparalleled image and sound quality of The Imax Experience, as well as original Imax productions in 2D and Imax 3D.
Imax has already secured important parts of its film slate for 2008, 2009 and 2010 through agreements with major Hollywood studios including: The Spiderwick Chronicles (February 2008), Shine A Light (April 2008), Kung Fu Panda (June 2008), The Dark Knight (July 2008), Under the Sea 3D (working title, February 2009), Monsters vs. Aliens 3D (March 2009), How to Train Your Dragon 3D (November 2009), Hubble 3D (working title, February 2010) and Shrek Goes Forth 3D (May 2010).