Irish Multiplex Cinemas, RealD inks digital 3D partnership

MUMBAI: Irish Multiplex Cinemas (IMC) and RealD have inked a deal wherein IMC will add RealD 3D capabilities to each of its multiplex locations for a total of fourteen RealD 3D-enabled screens. The rollout will begin immediately with completion of all RealD 3D installations expected in April for the release of Monsters vs. Aliens (DreamWorks Animation).

IMC director Paul Ward said, “The RealD 3D technology being installed in all IMC Cinemas shows IMC’s commitment to providing not only the best in customer service, but also the best customer enjoyment of the cinema going experience by the early introduction of the newest technological advances available.”

RealD Europe managing director Bob Mayson said, “Ireland is an important market for us in Europe and we’re extremely pleased to be working with IMC to outfit all of their multiplex locations. Paul Ward and his team understand the potential.