Mumbai: Social music site Jango (www.jango.com) and Hearst Magazines have announced a cross-promotional partnership to develop co-branded online music widgets for Seventeen.com, the website of Seventeen magazine.
Matching social music and editorial in a unique style, the new Seventeen.com widgets allow readers to publish content across social networks, blogs, and other online communities.
Kicking off the partnership, Seventeen.com will launch a collection of special edition Celebrity DJ Jukeboxes, featuring the favorite summer music personally selected by today’s hottest artists, including Rihanna, Ashlee Simpson, Pete Wentz (of Fall Out Boy), Taylor Swift, Brendon Urie (of Panic at the Disco!), and American Idol winner Jordin Sparks.
Wrapped in a stylish skin specifically designed for each Celebrity DJ, the hip, new Jukeboxes display an eye-catching, animated filmstrip of scrolling artist images. The widgets are to go live on Seventeen.com and will be featured in the magazine’s June issue.
Seventeen readers can tune in and listen right from Seventeen.com (http://seventeen.com/playlist) and they can post their favorite celebrity Jukebox to play directly on their MySpace and Facebook pages as well as any personal Web site or blog. The widgets can also be integrated into other online destinations including Xanga, Live Journal, iGoogle, Friendster, Piczo, TypePad, Dashboard, Vista, MyYearbook and more.
"This application helps the ‘Seventeen’ brand live beyond the pages of the magazine, adding an even deeper level of interactivity and integration to the feature," said Seventeen editor-in-chief Ann Shoket. "The Jango Jukeboxes are not only fun and functional; we also expect these music widgets to be highly effective in driving referral traffic back to Seventeen.com."
"The partnership between Jango and Seventeen is a natural fit – as we share much of the same audience," said Jango CEO Dan Kaufman. "With widgets, syndication, and viral marketing playing such a vital role in both the publishing and music industries – there is great, mutual benefit in adapting the Jango Jukebox to help drive Seventeen’s editorial and promotional initiatives."