Mumbai: Mobile search and advertising provider JumpTap has inked an agreement to deliver and represent advertising inventory for Fox Mobile Entertainment’s (FME) new Fox Mobile Entertainment Network.
The Mobile Network brings popular content from various television channels including FOX, FX, SPEED, National Geographic Channel and Fox Reality Channel to one mobile web location at FoxMobile.com.
"We selected JumpTap for its advanced advertising solution capabilities and strong relationships within the advertising community," said Fox Mobile Entertainment senior vice president Mitch Feinman. "We want to present advertising that actually enhances the consumer experience, and we believe working with JumpTap will help ensure we do just that."
The Fox Mobile Entertainment Network offers some of the most popular global entertainment brands, including The Simpsons, 24, Family Guy, Nip/Tuck, NASCAR and Dog Whisperer. These brands attract demographic profiles ideal for advertisers, often ranking number one for ages 18 to 34. The Network’s wide variety of hit offerings in conjunction with JumpTap’s targeting capabilities and complete solutions, including exclusive sponsorship opportunities for banner ads, SMS campaigns and text ads, gives advertisers an unprecedented ability to reach their customers.
"We are pleased to add Fox Mobile Entertainment to the growing list of mobile publishers choosing JumpTap as their preferred mobile search and advertising partner," said JumpTap vice president of corporate development Jorey Ramer. "JumpTap can provide mobile publishers and application developers with the greatest means to monetize their traffic. Leading publishers are choosing JumpTap for complete, targeted advertising solutions and for the emerging opportunity to leverage operator, behavioral and keyword search to create premium ad offerings."
"JumpTap’s monetization platform provides a critical link to integrate content publishers with advertisers, users and carriers," said JumpTap CMO Paran Johar. "Working with Fox Mobile Entertainment, we are helping to maximize their revenue potential from mobile while providing an optimal user experience."