KKBOX Music Services expands in Asia-Pacific

MUMBAI: KKBOX, has expanded its music download service for PC, iPhone and Android-based phones in Hong Kong with Hutchison Telecom.

The investor roster of KKBOX includes US-based Adobe, Japan’s Orix Group, and local telecom giant Chung-Hwa Telecom.

KKBOX offers its premium subscription at the price of NT$149 per month in Taiwan and HK$65 in Hong Kong, in which subscribers can stream music online and cache songs on their PC and Smartphone for offline access. KKBOX offers limited free streams per day to its non-paying members. In contrary, the service uses a collection of editorials, exclusive artist interview, entertainment news and community features to attract free users attached to the service without paying excess copyright royalty.

“KKBOX is unique in a way that it is not only a software that finds you music, it is also an entertainment/pop-music media, and a community for music lovers. The essence of a successful subscription service is to let your members feel privileged, you will find that element throughout our service,” said company chairman Lambert Chien.

A very unique feature of KKBOX, is that for each song a user plays, the song lyric is displayed line-by-line in the karaoke style. “Karaoke is a major leisure activity for Asians, especially for Chinese. People listen to new songs and often have sing-along needs so they can practice for an impressive performance in front of friends during a Karaoke gathering. We think this is absolutely a critical feature so we have it not only on PC, but also for our iPhone/Android version,” said Chien.

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