LBI Eyewear inks licensing deal with DreamWorks for Shrek eyewear

Mumbai: LBI Eyewear has entered into a multi-territorial licensing agreement with DreamWorks Animation, SKG, to produce Shrek eyewear and accessories.

Two separate collections are being developed. The first collection is Shrek Eyewear, a durable, well fitting, comfortable, and high quality children’s optical frame line created around the lovable ogre. The second collection, Shrek and Friends, is a more couture line, which will include Shrek, Princess Fiona, Donkey, and other favorite characters. Both collections will be unveiled in October at Vision Expo West, and both will be available by the end of the year.

"Being the licensee for Shrek-inspired optical frames provides an exciting opportunity for our customers. It’s a universally recognized brand, appealing to parents and children alike, and has unparalleled marketing power," said LBI CEO Keith Lehrer.

The lines are entirely designed by Kathryn Dabbs Schramm, ABOC, and FNAO, a recognized authority on the design, fit, care, and comfort of children’s eyewear. The collections adhere to the Four Laws of Children’s Eyewear: fit, durability, comfort, and quality.