MUMBAI: Lionsgate scored across all home entertainment revenue channels this past week with the release of the Lakeshore Entertainment produced Crank 2 High Voltage, which sold nearly 1.4 million DVD units in its first week and raced to a #2 debut on both the DVD sell-through and rental charts.
This comes on the heels of the studio’s latest success on the theatrical side as Tyler Perry’s I Can Do Bad All By Myself, opened at number one at the North American theatrical box office with $23.5 million in its opening weekend. Crank 2 High Voltage is positioned to become Lionsgate’s sixth theatrical title on DVD this year to achieve a box office-to-DVD conversion rate greater than 100 per cent, following in the footsteps of New In Town, The Spirit, Bangkok Dangerous, Transporter 3 and Punisher 2: War Zone.
Crank 2 High Voltage also debuted in the top slot on the Blu-ray charts. In addition, it also came out of its first week as the number one movie download on iTunes, where it was one of the first titles to appear with digital special features included.
"The phenomenal conversion rate of Crank 2 High Voltage proves once again Lionsgate’s expertise in focusing on genres like action that over-convert in the home entertainment market. Our strategy is to look at movies and franchises that have the potential to perform in all iterations and our success in being the industry leader in box office-to-DVD conversion rate comes from sticking to this formula," said Lionsgate general manager and executive vice president Ron Schwartz.