Mumbai: Madonna, whose new album Hard Candy is scheduled for a 29 April release, will debut her first single 4 Minutes in a new Sunsilk commercial, it was announced by Unilever. The pop artist and ever-changing chameleon and superstar originally appeared in the first Sunsilk Life Can’t Wait Campaign alongside Marilyn Monroe and Shakira, but will now be the sole focus of the brand’s new styling product spot that will debut on 17 March.
The spot will trace Madonna’s ever-evolving look throughout the years as a means to inspire girls to play around with their current styles — with the help of the new Sunsilk styling aids — and will include the music of 4 Minutes.
"We’re proud to unveil a powerful advertisement that features a truly inspirational icon along with our new styling products," said Unilever director of US hair care operations David Rubin. "Madonna continues to be such an inspiration for young girls by continuously reinventing her looks, and we expect the new commercial will also encourage girls to evolve by changing their looks and making their hair and lives happen in a variety of exciting ways."