Mamma Mia! The Movie DVD sales touch $30 million on Day 1

Mumbai: The first day sales of Mamma Mia! The Movie DVD and Blu-ray totaled over $30 million. Universal Studios Home Entertainment sold over 2.25 million units of the Golden Globe-nominated blockbuster on 16 December.

An unprecedented worldwide box office phenomenon, Mamma Mia! The Movie has already been proclaimed the fastest selling DVD of all time in the UK after first-day sales reached 1.6 million units, surpassing the previous decade-long record holder Titanic on 24 November, 2008 by over a half-million units, or 50 percent of total sales.

The film recently garnered two Golden Globe nominations including Best Picture (Musical or Comedy) and Best Actress in Musical or Comedy for Meryl Streep.

"Adding spectacular Star power to the record-breaking popularity of the global stage hit and the unforgettable music of ABBA has made Mamma Mia! The Movie the must-see film event of the year," said Universal Studios Home Entertainment and Universal Pictures Digital Platform president Craig Kornblau. "That unbeatable combination has created extraordinary demand for the new DVD and Blu-ray releases, as demonstrated by its phenomenal success in the U.S. and all over the world."

In Australia, the DVD became the biggest DVD release of the past two years, holding the number-one spot for four consecutive weeks. The title is now poised to become one of the continent’s top-five DVDs of all time. It is also Universals’ biggest home entertainment release ever in Germany, with one million units shipped to date. In Nordic territories, the title has broken all industry records to date, with 1.2 million units shipped in its first week.