MUMBAI: Marcus Theatres plans to install six new RealD 3D systems at Marcus Theatres locations in Illinois, Minnesota, Nebraska and Wisconsin.
The company plans to install the six additional 3D systems in time for the 18 December opening of Avatar, James Cameron’s highly anticipated 3D release. With the addition of the six RealD 3D equipped screens, Marcus Theatres will offer digital 3D at 32 locations in seven states.
"Expanding our digital 3D footprint is part of our growth strategy, as the studios produce more and more digital 3D films. With up to 14 digital 3D films scheduled for release in 2010, this powerful technology is expected to continue to have a positive impact on our box office," said Marcus Theatres president Bruce J. Olson.
Olson said digital 3D technology continues to attract a wide variety of audiences. "Digital 3D films are not only animated films, but live-action films, comedies and documentaries. Popular 3D films opening this fall include re-releases of Toy Story 1 & 2 and the popular Nightmare Before Christmas, as well as a re-make of A Christmas Carol, starring Jim Carrey," he said.
"The positive response from moviegoers to digital 3D films continues to grow. That’s because digital 3D technology engages the viewer with interactive graphics and life-like images, providing a much more dynamic form of movie entertainment. We are excited to provide our guests with these realistic 3D images using the latest RealD digital technology," added Olson.
When the six new 3D screens open, over 60% of Marcus Theatres’ first-run theatre locations will be equipped with digital 3D technology. RealD will provide the equipment and glasses for the six new digital 3D systems.